Designers and website owners often ask themselves: what does it take to create a perfect jewelry banner. And it’s a tough one to answer because there are numerous approaches to the problem. Marketers will most likely talk about call to action and click-through rates. Designers will talk about images, fonts, and text positioning. Website developers will discuss technologies which help to create those banners. And they will be right. If you are a big company, like Tiffany, you can do all kinds of things on your site. You can afford any marketers, developers, designers, and artists to work on your site. You can probably even have Banksy to design your jewelry banners, why not? And yet those big guys still tend to keep things simple. Because it’s efficient, and beautiful too.