Designers and website owners often ask themselves: what does it take to create a perfect jewelry banner. And it’s a tough one to answer because there are numerous approaches to the problem. Marketers will most likely talk about call to action and click-through rates. Designers will talk about images, fonts, and text positioning. Website developers will discuss technologies which help to create those banners. And they will be right. If you are a big company, like Tiffany, you can do all kinds of things on your site. You can afford any marketers, developers, designers, and artists to work on your site. You can probably even have Banksy to design your jewelry banners, why not? And yet those big guys still tend to keep things simple. Because it’s efficient, and beautiful too.
Not so long ago one of our clients asked us to add some additional functionality to one of our themes. The client wanted to add a quantity field to each product on product listing page, so that when a customer clicks on “add to cart” button a quantity field appears and a customer is able to change the number of items of a product added to cart without having to go to shopping cart page, thus emulating real life experience in the super market where you can add to cart as many items of a product as you want at once without having to to go cash register to do that.29